In this issue the focus is on Digital Marketing

Welcome Marketing Matters Issue1. Marketing Matters is a bi-monthly nesletter focusing on concepts rather than specific case studies.

At a time when many marketing budgets are under scrutiny, there is a lot of interest in how digital marketing can help keep the communication open with your customers and reduce overall spend.
There are lots of options for businesses big and small.

The six advantages of a digital marketing strategy

At time of market uncertainty and volatility, digital marketing strategies offer 6 key advantages.

Cost Effectiveness, Flexibility, Direct Targeting, Trackability, Mutimedia Capability and Speed

So if you are reviewing your marketing program now is time to check out the advantages!

An email campaign to your low volume customers can produce spectacular results

Most marketing programs follow the 80/20 rule. Eighty percent of your business comes from twenty percent of your customers, so your main effort is to encourage the twenty percent.

This means the low volume customers often miss out on the incentive and reward programs you run. It’s easy to think these low volume customers are not worth the effort and just pass them by, year after year. Read More >

This issues useful link is to www.brandchannel.com

Brandchannel is one of the best brand marketing resources around and its free!
Read more >