FLEETCHOICE Umbrella Brand for DuPont

As part of a rework of their Commercial Vehicle and Industrial paints DuPont asked 318 to come up with a new umbrella brand from scratch.

Starting with a choice of names we developed the FLEETCHOICE brand. We developed the work from the initial logo to a range of collateral.

Ultimately the FLEETCHOICE sub brand was added with its own specific material.