B&D Holden Ute Campaign

318 produced an incentive campaign that was mailed direct to B&D Dealers.  The dealers received an informative glossy brochure that was die cut in the shape of a Holden Ute.  The brochure let dealers know how to be a part of the incentive and what they needed to do to qualify.

We then sent out two teasers one month apart reminding the dealers what they had to do to reach their targets.  We mailed out artwork in the shape of a number plate and a swing tag that had a key cut out attached. The campaign was extremely successful with an 88.75% response rate and a total of 4,456 qualified tickets in the draw.