Headway online magazine and email campaign

Headway is an example of integrated email and web communication.

Long magazine style articles are located as individual pages on a custom website. Customers from a dedicated list are e-mailed with a monthly newsletter which provides links through to the full web based stories.

This style of communication provides both flexibility and cost effectiveness. It also allows a range of content to be included into stories, including video, audio and links to supporting web pages or documents.