Lenovo Email Reminders

E-mail ‘reminders’ played a vital role in the success of two Lenovo on-line promotions.  Fortnightly e-mails were broadcasted to approximately 500 addresses in two variations – one aimed at those already registered and the other to those not yet registered. Each time an e-mail reminder was sent there was a significant increase in the response rate, measured by additional registrations.  We firmly believe that e-mail correspondence is one of the successful ways to ‘get the message across’ whether it be used in conjunction with an on-line promotion, or mixed with a promotion concept that has a more traditional structure.